Market & strategy
Market analysis, positioning, go-to-market planning and localized channel concepts.
Market entry · Retail · Growth
We bring innovative brands to the DACH market.
NGR connects Chinese innovation with local market insight, retail access and hands-on execution across Germany, Austria and Switzerland.
Plan your market entry ↗DACHLOCAL EXECUTION
END-TO-ENDSTRATEGY TO POS
B2B & RETAILONE ACCOUNTABLE PARTNER
ABOUT NGR
Two markets. One aligned team.
We combine Chinese business culture and communication with manufacturers with deep knowledge of DACH retail, enabling faster decisions and stronger local execution.
CN ↔ EU
Local expertise for international ambitions.
- ✓ Clear, peer-to-peer communication
- ✓ Local network and resources
- ✓ Fast, flexible execution
- ✓ CE and DIY retail experience
We help innovative companies enter German-speaking markets successfully. Our goal goes beyond launch: we build a long-term, stable and mutually beneficial market presence.
“We turn market potential into visible retail presence.”
SERVICES
Everything a brand needs for sustainable growth in the DACH market.
We combine strategic guidance with a strong local network and take responsibility all the way to the sales floor.
Distribution & retail
Listings, key-account management and access to CE, DIY, online and specialist retail channels.
Retail excellence
Shop-in-shop, in-store space concepts, merchandising, promotion, sales support and training.
Marketing & events
Campaigns, PR, launches, roadshows and events tailored to local audiences.
Operations
Product and quality inspection, warehousing, logistics, stock management and reliable delivery.
Growth & support
Monitoring, reporting, optimization and scalable post-launch support.
Success Stories
Strategy matters where customers experience it.
Retail rollout
From listing to a high-impact presence across DACH retail.
Shop-in-shop
Brand experience, fixtures, operations and support from one team.
Sales activation
Promotions, training and events that make products tangible.
Channel Reach
Retail reach across our projects
Partner Brands
Innovative brands we support in market
Let’s talk about your product and your goals.
We will give you a candid view of the opportunity, the most suitable sales channels and the most useful next step.
Send an email ↗